The big idea

A lot of life now seems to be concerned with things having a point.

To make you a better person (or an entirely different one), to get you noticed, maybe. To advance that all-important life plan, or get you one step closer to that next big feel-good.

And while that's often good and sensible, it's also a shame. It makes us rigid. More concerned with being right and better than anything else.

On top of that, we're getting greedy for things fast. We pounce on 'hot content,' scrolling through at lightning speed or glazing over and not bothering. Everything is SO accessible; it's boring. Most of the time we only listen for as long as it takes to gather enough ammunition to make our own points.

When everything has to have an agenda attached, it means we tend to dismiss a lot. If it's not going to get us something or somewhere else fast, then why bother? And THAT makes us miss out on a whole host of remarkable things.

I like things that have no real point to them other than that they happen to exist and be wonderful.

Things around us, stories, mysteries, other lives.

It makes me happy when people wander off the path and notice them - get curious about them - for no other reason than they happened to be awake enough to wonder: because they still had enough of the child in them to ask, "Why?" Because they could.

I like it, especially, because all these things will keep on existing no matter how important or right or and busy we think we are.

I wanted to start a club that celebrated being curious just for the sake of it.

So I did.


Letters from Wonderland are eclectic, unexpected and nonconformist at heart, but keep a few core values at their heart.

They aim to:

encourage kindness to people and the environment
be respectful of intellectual and cultural property
be honest and ethical, putting people before profit
make learning and curiosity accessible to everyone
listen so they can always learn and do better
not take themselves too seriously